Training – Fundamentals of Positive Design
In our hands-on and energizing workshop you will learn the fundamental principles of Positive Design, and you will apply them in a practical innovation case by using our unique set of tools. Through a combination of theory-based lectures and practical exercises during the workshop, you will:
Understand why it is essential to consider aspects of human experience in innovation processes.
Get an understanding of the competitive advantage you could achieve by applying Positive Design.
Have tremendous fun while learning about something we all aspire: how to become happier.
How to create innovative concepts that promote customers’ happiness and create positive emotions.
Learn that it is possible to design for human happiness!
Desmet & Pohlmeyer (2013)
In our workshops we enable you to experience all aspects of Positive Design by using the Positive Design framework, developed by top researchers Pieter Desmet and Anna Pohlmeyer, from the Delft University of Technology and the Delft Institute of Positive Design. This framework comprises three main components of subjective well-being: pleasure, personal significance and virtue, and proposes that subjective well-being can be achieved through design that integrate all three. To get a full understanding of this framework and its underlying principles, each component will be investigated and used in an innovation case during the workshop.