Seven Innovation | about
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About Us

We are a design and research agency collaborating with organizations to design meaningful services and products that bring happiness to people. In our work we are driven by the scientific study of happiness combined with the creative and strategic mindset of design thinking.

The approach we use is called Positive Design – design that creates means for increasing people’s happiness. We blend human understanding available in (positive) psychology with the creative and strategic mindset of design thinking. With this approach, we help our clients to gain full understanding of their customers and the contexts in which they interact, and to ultimately develop new experience strategies for their future.


As a result, our clients are able to create relevant businesses, build valuable customer relationships, and play a prominent role in society.

Why We Do It

We notice that organizations are under competitive pressure to become more human-centered and to drive innovation that have a positive impact on their customers. At the same time, we see that these organizations apply design thinking mainly by reacting to costumers’ day-to-day needs and problems.

 

This approach might lead to efficient ‘temporary fixes’ that result in short-term satisfaction of their customers. However, creating means to support customers’ well-being and quality of life on the long term requires an alternative approach. Positive Design offers the tools to achieve this goal.

 

We strongly believe that innovation focused on the positive side of human experience leads to sustainable businesses and long-term customer relationships.

Who We Are

Simon Jimenez

Simon Jimenez is a user-centered designer and researcher. He completed the ‘Integrated Product Design’ Master’s program at the Faculty of Industrial Design Engineering at the Delft University of Technology. Simon has worked as researcher at the Delft University of Technology and as freelance designer and researcher for several organizations. He is also co-editor of the ‘Positive Design Reference Guide’, an inspirational guide for design practitioners on experience design and design for well-being.

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Christiaan Kieft

Christiaan Kieft is a service designer and design-researcher. He completed the ‘Design for Interaction’ Master’s program at the Faculty of Industrial Design Engineering at the Delft University of Technology. After obtaining his degree, he worked as designer, facilitator and researcher with several design agencies for a broad range of clients, and became acquainted with many design-approaches and with different industries. Christiaan is currently working as service designer for Essense.

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